The president, who has a very active (an

The president, who has a very active (and sometimes factually inaccurate) presence on Twitter (where he has two accounts), Instagram and Facebook, will now be able to send videos and messages to his supporters on yet another popular platform, presumably in an effort to bypass the traditional press and to perpetuate his persona as a…

7 Best Practices for Social Media and Political Campaigns

Like we’ve said before, the 2016 election is a HUUGGEE DEAL! Not only will it decide different races om the state and local levels of government, it will also decide which party controls Congress it also will decide the next leader of the free world, President of the United States. That’s why it’s more important…

10 Ways to Find More Local Facebook Fans

Are you new to Facebook? Are you a small business using Facebook? Do you need ideas to reach your target market? If you’re a small business its imperative that you localize your marketing efforts to reach your real customers. With this article I’ll share 10 ways you can encourage your local community to find and…

TARGET AUDIENCE PERSONAS

Content marketing without knowing whom you’re trying to reach is like attempting to shoot a target in front of you by pointing your gun behind you. The first step to identifying your target audience is uncovering the various demographics, lifestyles, interests geographic location(s), education levels and values of your existing and potential clients. The next…